As a Business Optimization Coach I help entrepreneurs and their leadership teams leverage their investment of time and money in an operating system, resulting in reaching the summit faster.
​~ Beth Gifford

​Creating Your Journey to the Summit​
Several years ago I went on a hike with our son and daughter-in-law. It was a challenging trail, so we reserved our spots with an experienced Guide. To be completely transparent the only hiking I had ever done was on level trails, wearing tennis shoes. So, to prepare I bought a beautiful new pair of hiking boots and used REI points for a walking stick. I was pretty proud of myself as I got out of my car at the trail head - I looked like a seasoned professional.

Well, was I ever wrong. This trail was up and down and back and forth. More mud than trail if you ask me. Across creeks and down into ravines. Are you aware that when you slide down into a ravine you must climb back up the other side?

The Guide was fantastic. She pointed out where to zig and where to zag. She recommended where to sit and slide when I was uncomfortable with the steep slope. She pointed out which tree roots to grab when climbing up. She told us where not to step, which was just as important as pointing out the sure footing. 
Strategic Guidance For Business Growth

Results

Let us guide your journey using a proven framework, the right operating system, and tools customized for your unique business needs.

Impact

Ignite your team to leave the chaos behind, solve complex business challenges, and achieve the goals that have seemed so far out of reach.

Summit

Experience the peak of the journey with courageous leadership, the right people doing the right things, measurable outcomes, and sustainable results.
Beth Gifford, ​​Leadership and Business Coach
beth@bethgifford.com
​"Greatness is not a function of circumstance. Greatness, it turns out, is largely a matter of conscious choice, and discipline."  - James C. Collins
© Copyright 2022 Beth Gifford. All Rights Reserved.